12 Mar 2025
Revenue Per Call (RPC) is a key metric that measures the income generated per customer interaction, offering a clear view of how effectively contact centers turn conversations into revenue. High RPC is driven by strong conversion rates, upsells, deal size, and efficient call handling, especially when powered by AI tools for real-time analytics, sentiment detection, and lead scoring. By optimizing agent scripts, targeting high-intent leads, and leveraging automation, businesses can significantly increase RPC without increasing call volume.