Ooma is known for its simplicity and affordability, catering to small businesses and startups, while RingCentral offers a comprehensive suite of features built for scaling enterprises.
In this article, we’ll compare these platforms across customer support, integrations, use cases, security, and compliance, so you can confidently decide which one fits your team’s unique needs.
Key Features
| Feature | RingCentral | Ooma | Notes |
| Omnichannel support | ✅ | ❌ | RingCentral includes voice, video, chat, and more; Ooma focuses on voice services. |
| Predictive dialer | ✅ | ❌ | Predictive dialing is a RingCentral feature, not available in Ooma’s offerings. |
| Speech analytics | ✅ | ❌ | RingCentral provides analytics tools, while Ooma doesn’t. |
| Sentiment analysis | ✅ | ❌ | Sentiment analysis is exclusive to RingCentral. |
| Global number coverage | ✅ | ✅ | Both offer international coverage, but RingCentral has more robust options. |
| Pay-as-you-go pricing | ❌ | ❌ | Both platforms use subscription models rather than pay-as-you-go pricing. |
| Custom API integrations | ✅ | ❌ | RingCentral provides more extensive API options for customization. |
| CRM integrations | ✅ | ❌ | Ooma’s CRM support is minimal compared to RingCentral’s comprehensive options. |
| Call recording | ✅ | ✅ | Both platforms include call recording, but RingCentral offers more features. |
| Workforce engagement tools | ✅ | ❌ | RingCentral provides tools for managing productivity, while Ooma doesn’t. |
| Detailed call analytics | ✅ | ❌ | Analytics features are much stronger with RingCentral. |
| Dedicated onboarding support | ✅ | ❌ | RingCentral offers guided onboarding, while Ooma is more self-service. |
| 99.9% uptime guarantee | ✅ | ✅ | Both platforms offer high reliability. |
| Customizable dashboards | ✅ | ❌ | RingCentral dashboards allow extensive customization; Ooma does not. |
| Interactive voice response (IVR) | ✅ | ✅ | Both include IVR, but RingCentral’s is more advanced. |
| Local compliance (GDPR, etc) | ✅ | ✅ | Both comply with global data protection standards. |
| Third-party app marketplace | ✅ | ❌ | RingCentral’s app marketplace is expansive, unlike Ooma’s limited offerings. |
Pricing
RingCentral
These prices are included in RingCentral’s Business Phone plan with 1-100 users. Visit their website to see various other plans for contact centers, events, video, and conversation intelligence, each with different pricing models.
| Plan | Price (per user/month) | Includes |
| Core | $20 | Unlimited domestic calling, SMS and MMS, IVR menu, HD video meetings up to 100 participants, Google and Microsoft integrations, SSO, shared voicemail, real-time analytics, developer platform, custom integrations, and API access. |
| Advanced | $25 | Everything in Core plus auto call recording, advanced call monitoring and handling, multiple site connection, unlimited internet fax, CRM integrations, custom roles and permissions, archiver for cloud storage back-up, and adoption and usage analytics. |
| Ultra | $35 | Everything in Advanced plus customizable analytics and reporting, 12 months of analytics and reporting history, HD video meetings up to 200 participants, device analytics and alerts, and unlimited storage for files and recording. |
Ooma
| Plan | Price (per user/month) | Includes |
| Essential | $19.95 | 50+ standard features, unlimited calling in the US, Canada, Mexico and Puerto Rico, virtual receptionist, and mobile app. |
| Pro | $24.95 | Everything in Essentials plus desktop app, up to 250 texts per month, video conferencing for up to 25 participants, and call recording. |
| Pro Plus | $29.95 | Everything in Pro plus CRM integration, up to 1000 texts per month, video conferencing up to 100 participants, team chat, hot desking, and call queuing. |
Who Has Better Customer Support?
RingCentral
RingCentral offers 24/7 support along with tiered service options, including dedicated account managers and prioritized support for premium customers. Their extensive library of resources and webinars make it easy to get up to speed, even for larger, more complex setups.
Ooma
Ooma focuses on a straightforward support model with 24/7 phone support, live chat, and a knowledge base that covers most common issues. It’s ideal for smaller teams that appreciate quick and accessible solutions without needing advanced customization.
Verdict
If you’re a smaller business that values simplicity and fast responses, Ooma will meet your needs. But for enterprises or growing teams requiring personalized assistance and more comprehensive support options, RingCentral is the better choice.
Integrations
| Integration | RingCentral | Ooma |
| CRM platforms | Salesforce, Microsoft Dynamics 365, Zoho CRM, SugarCRM | Limited; primarily basic tools like Salesforce via third-party apps |
| Helpdesk tools | Zendesk, ServiceNow, Freshdesk | Zendesk (via third-party integrations) |
| Communication tools | Microsoft Teams, Slack, Ooma | Google Workspace, Microsoft 365 (basic integrations) |
| Marketing & automation | Marketo, Mailchimp, HubSpot Marketing | Minimal support, limited to Zapier |
| Custom integration tools | Zapier, MuleSoft, RingCentral APIs | Relies on Zapier or APIs for custom workflows |
| Other | Google Workspace, Microsoft 365, Dropbox | Basic calendar integration with Google and Microsoft |
Pros And Cons
| Pro/con | RingCentral | Ooma |
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Use Cases
RingCentral
RingCentral caters to enterprises and larger teams with diverse needs thanks to its powerful features, global coverage, and deep integrations, making it a great fit for companies managing multiple communication channels and operating across different regions.
Ooma
Ooma is perfect for small businesses and startups looking for an affordable, no-frills solution. It’s great for teams that rely heavily on phone communication and don’t need advanced collaboration tools or integrations.
Security & Compliance
RingCentral
RingCentral focuses on enterprise-grade security, offering end-to-end encryption, ISO 27001 certification, GDPR and CCPA compliance, and data residency options for global teams. Their infrastructure supports organizations with strict regulatory requirements.
Ooma
Ooma offers reliable encryption for voice communications and complies with basic regulatory standards like GDPR. Its simplicity means fewer advanced security features, making it better suited for smaller businesses with straightforward needs.
Making the Final Choice: Which One is Right for You?
If your business needs are straightforward and you’re looking for an affordable, reliable voice service, Ooma is a solid choice, especially for small teams and startups that don’t need a lot of bells and whistles.
On the other hand, if you’re managing a larger team, planning to scale, or require advanced features like omnichannel support, analytics, and powerful integrations, RingCentral is the platform to beat.
Take stock of your team’s size, technical needs, and growth plans to determine which platform aligns with your goals; because the right communication tool can make all the difference.
Ready to elevate your contact center? Contact us to explore how Voiso can power your team’s success.
FAQs
Which platform is easier to set up for a small or mid-size team?
Ooma is easier to set up for smaller teams due to its simplicity and minimal configuration requirements.
How do the pricing models differ between RingCentral and Ooma?
Ooma offers more budget-friendly plans, while RingCentral’s pricing reflects its advanced features and scalability.
Which one offers more robust call center and dialer features?
RingCentral provides more advanced call center and dialer capabilities, including analytics and predictive dialing.
How do they compare in terms of scalability for growing teams?
RingCentral scales seamlessly for larger, more complex teams, whereas Ooma is better suited for smaller organizations.
Is RingCentral better than Ooma?
RingCentral is better for businesses needing advanced features and scalability, but Ooma is ideal for cost-conscious, simpler setups.
How do I decide which one is best for my business needs?
Consider your team size, budget, feature requirements, and long-term growth plans to determine the best fit.
