17 Jul 2025
Average Speed of Answer (ASA) tracks how long callers wait in the queue before speaking to an agent, but it fails to reflect customer frustration, intent, or pre-queue experience. Chasing low ASA without context can mislead teams into prioritizing speed over satisfaction, especially when it’s not paired with metrics like FCR, CSAT, and abandonment. Voiso transforms ASA into a real-time CX signal by segmenting queues, highlighting urgency, and enabling proactive routing and staffing decisions that reduce both actual and perceived wait times.