By connecting HubSpot with the right tools — whether for communication, marketing automation, e-commerce, or analytics — teams can streamline workflows, unify data, and deliver more personalized customer experiences.
For sales and marketing teams, the stakes are high. Every missed lead, disconnected data point, or inefficient workflow can cost revenue and slow growth. Integrations solve these challenges by syncing the platforms you already use with HubSpot, creating a single source of truth and automating repetitive tasks. The result? Faster response times, deeper insights, and stronger customer engagement.
In this guide, we’ll explore the top HubSpot integrations across sales, marketing, e-commerce, project management, and analytics. From automating outreach to centralizing reporting, these tools can help your team work smarter, close deals faster, and scale your operations with ease.
Key Takeaways
- HubSpot integrations eliminate data silos and automate workflows by connecting your CRM to communication, marketing, e‑commerce, and analytics platforms.
- Voiso enhances HubSpot by automatically logging calls, syncing customer data in real time, and triggering follow-up tasks, improving responsiveness and accelerating deal cycles.
- Choosing the right integrations starts with clear goals, workflow testing, team training, and ensuring compatibility with your HubSpot plan to maximize ROI.
Why HubSpot integrations matter for sales and marketing teams
HubSpot CRM is designed to be the central hub for managing customer relationships. It gives sales and marketing teams a single place to track contacts, manage deals, and monitor every interaction across the customer lifecycle. But no single platform can do it all. This is where integrations make the difference.
By connecting HubSpot with other best-in-class tools, businesses can expand its capabilities far beyond its native features. Integrations allow teams to sync data seamlessly, automate routine tasks, and create a unified view of their customers. This means sales reps spend less time on manual data entry, marketers can launch campaigns faster, and service teams respond more effectively to customer needs.
Key benefits of using HubSpot integrations
- Unified data management: Integrations connect your existing tools to HubSpot, eliminating data silos and ensuring every department sees the same customer information in real time.
- Improved workflow automation: Automate repetitive processes like lead routing, email follow-ups, and deal updates so your teams can focus on higher-value work.
- Enhanced lead tracking and nurturing: Combine CRM data with marketing and communication tools to score leads more accurately and deliver timely, personalized outreach.
- Streamlined communication across platforms: Bring email, calls, social media, and other channels under one roof for a more consistent and responsive customer experience.
Best HubSpot integrations for sales and communication
Sales teams thrive when they have seamless access to customer information, instant communication tools, and automated workflows. HubSpot’s integrations for sales and communication connect your CRM with the platforms your reps already use every day. This saves time and ensures that every interaction is captured and leveraged to move deals forward.
Voiso
Voiso is a cloud-based omnichannel contact center platform built to supercharge sales and customer support. When integrated with HubSpot, Voiso bridges the gap between your communication channels and your CRM, making it easier for teams to deliver faster, more personalized service.
Key benefits of integrating Voiso with HubSpot:
- Automatic call logging: Every inbound and outbound call is automatically recorded in HubSpot, eliminating manual entry.
- Real-time customer syncing: Contact details and interaction history are synced instantly, giving sales reps complete visibility before each call.
- Automated task creation: Follow-up tasks like sending emails or scheduling meetings are generated automatically after calls, ensuring no lead is forgotten.
Example workflows:
- Create a new HubSpot deal when a high-value call is logged through Voiso.
- Trigger a personalized email sequence for missed calls to re-engage prospects promptly.
By connecting Voiso and HubSpot, your team can manage calls, messages, and follow-ups without switching between platforms. This boosts productivity, improves customer experience, and speeds up the sales cycle.
Zoom
Zoom’s HubSpot integration makes it easy to sync scheduled calls, webinars, and meetings directly into your CRM. Sales reps and marketers can track attendee engagement for lead scoring, automate follow-up emails after meetings, and keep every prospect interaction tied to a contact record.
Slack
With the Slack integration, HubSpot deal updates, lead assignments, and task reminders flow straight into your team’s Slack channels. This speeds up collaboration, keeps sales conversations transparent, and helps your reps respond faster to new opportunities.
Best HubSpot integrations for marketing automation
Marketing automation is one of HubSpot’s biggest strengths, but it becomes even more powerful when paired with the right tools. Integrations help marketers sync contact data, trigger campaigns, and measure engagement across multiple platforms without the need for manual work. Whether you’re running email campaigns, paid ads, or advanced nurturing workflows, these integrations ensure your efforts stay aligned and scalable.
Mailchimp
Mailchimp’s integration with HubSpot allows you to sync contact lists between the two platforms and and maintain a unified view of your audiences. You can trigger targeted email campaigns directly from HubSpot workflows, ensuring that the right message reaches the right lead at the right time.
ActiveCampaign
ActiveCampaign combines HubSpot’s lead tracking and segmentation with advanced email automation features. This integration automatically updates lead statuses based on engagement, making it easier to personalize outreach and accelerate the buyer journey.
Facebook Ads
With the Facebook Ads integration, you can import leads from Facebook Lead Ads directly into HubSpot. Track ad performance alongside your HubSpot sales data and build nurturing workflows to engage prospects as soon as they show interest.
Google Ads
HubSpot’s Google Ads integration connects ad campaign data to your CRM so you can see which ads are generating leads and revenue. You can also automate lead nurturing based on ad interactions, helping your team focus on the campaigns that drive the best ROI.
Best HubSpot integrations for e-commerce and payments
E-commerce businesses thrive on accurate, real-time data about customer purchases, payments, and behaviors. By integrating HubSpot with your online store or payment processor, you can create seamless customer journeys — syncing purchase history, triggering personalized campaigns, and automating follow-ups that drive repeat sales. These integrations ensure your sales and marketing teams always have the full picture of each customer’s lifecycle.
Shopify
HubSpot’s Shopify integration connects your store’s purchase data with your CRM. This lets you automatically sync customer purchase histories, segment buyers based on order behavior, and trigger post-purchase email campaigns to drive loyalty and upsells.
WooCommerce
With WooCommerce integrated into HubSpot, you can automate abandoned cart workflows, track sales attribution, and enrich customer records with detailed purchase data. This helps you re-engage shoppers and understand which campaigns deliver the best ROI.
Stripe
Stripe’s integration with HubSpot logs payment and subscription data automatically, so your team can easily manage billing-related workflows. You can also create automated renewal reminders or upsell offers based on subscription status, keeping customers engaged and reducing churn.
Best HubSpot integrations for project and workflow management
Even the best marketing and sales strategies can fall apart without smooth execution. Integrating HubSpot with project and workflow management tools helps teams stay organized, track progress, and keep campaigns aligned with sales activities. These integrations ensure that every task — from deal follow-ups to campaign launches — stays on schedule and visible across departments.
Trello
The Trello integration allows you to create cards directly from HubSpot deals or tickets, so nothing slips through the cracks. Track project status alongside customer interactions and use Trello boards to visualize progress on sales or marketing initiatives.
Asana
Asana’s integration with HubSpot automates task creation for sales and marketing teams. Sync deal milestones with Asana projects, assign tasks automatically, and keep everyone on the same page when managing campaigns or onboarding new clients.
Monday.com
The Monday.com integration helps you manage campaign timelines and project workflows in sync with HubSpot activities. This creates a seamless link between your CRM and your project boards, ensuring no delays between sales commitments and marketing execution.
Best HubSpot integrations for analytics and reporting
By integrating HubSpot with powerful analytics and reporting tools, teams gain deeper visibility into customer behavior, campaign performance, and ROI. These integrations make it easy to turn raw data into actionable insights, helping you fine-tune your efforts and demonstrate the impact of your work.
Google Analytics
Connecting Google Analytics with HubSpot lets you track website traffic and conversions directly in your CRM. Align marketing performance with sales data to see which channels drive the highest-value leads and optimize your campaigns accordingly.
Databox
Databox creates customizable performance dashboards that combine data from HubSpot and other sources. This integration allows you to monitor KPIs in real time, visualize trends, and share results with stakeholders — all in one place.
Hotjar
Hotjar’s integration with HubSpot helps you analyze on-site customer behavior, from clicks to scrolling patterns. Sync these insights to HubSpot contacts to create more targeted outreach, improve landing pages, and reduce friction in the buyer’s journey.
How to choose and implement the right HubSpot integrations
With so many integrations available in the HubSpot marketplace, it’s easy to feel overwhelmed. The key is to focus on your business goals first, then choose integrations that solve your biggest pain points and fit seamlessly into your existing workflows. These steps will help you pick and implement the right tools with confidence.
Identify your goals and pain points
Start by mapping out what you’re trying to achieve. Are you looking to automate marketing campaigns, improve sales productivity, enhance reporting, or all three? Identifying your goals and bottlenecks first helps you prioritize the integrations that deliver the most impact.
Review compatibility and pricing
Not every integration works with every HubSpot plan. Review the features included in your HubSpot subscription, compare free vs. paid options, and ensure that any integration you select is compatible with your version of HubSpot. Doing this upfront prevents costly surprises later.
Map and test your workflows
Before fully deploying an integration, create process diagrams and test data flows to ensure they work as expected. This avoids redundancy, ensures accurate data syncing, and helps you spot potential gaps before they impact your team.
Train your teams on new integrations
Even the best integration won’t deliver results if your team doesn’t know how to use it. Offer hands-on training sessions, provide documentation, and make sure your staff is comfortable with the new workflows. This step maximizes adoption and ROI.
FAQs
What is the most popular HubSpot integration for sales teams?
Voiso is one of the top-rated integrations for sales teams using HubSpot. By automatically logging calls, syncing customer data, and creating follow-up tasks, it streamlines communication and accelerates deal cycles. Other popular sales integrations include Zoom and Slack for real-time collaboration.
How does Voiso integrate with HubSpot for call tracking and automation?
Voiso automatically logs inbound and outbound calls directly into HubSpot, syncing call details and customer information in real time. It also creates automated follow-up tasks, such as sending personalized emails or scheduling callbacks, ensuring no lead is overlooked.
Can I use multiple integrations in HubSpot at the same time?
Yes. HubSpot is designed to support multiple integrations simultaneously. This means you can combine tools for sales, marketing, e-commerce, and analytics—creating a unified tech stack tailored to your business needs.
Are all HubSpot integrations available on the free CRM plan?
Not all integrations are available on the free plan. Some require a paid HubSpot subscription or additional fees from the integration provider. Always check compatibility and pricing before installing new integrations.
How can I measure the ROI of HubSpot integrations?
Track key metrics like lead conversion rates, sales velocity, campaign performance, and customer retention before and after implementing integrations. Using HubSpot’s built-in reporting tools or third-party dashboards (like Databox), you can quantify improvements and demonstrate ROI.
What’s the difference between a HubSpot native integration and a third-party integration?
Native integrations are built and maintained directly by HubSpot, ensuring seamless compatibility and regular updates. Third-party integrations are developed by external providers and may offer more specialized features but require separate support channels.
Can HubSpot integrations work with custom-built applications?
Yes. HubSpot’s open API allows developers to build custom integrations tailored to your business needs. This makes it possible to connect proprietary systems or niche tools not available in the HubSpot App Marketplace.
