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Contact Center KPIs & Metrics

Reporting frameworks and performance metrics for tracking operational and customer experience success.

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3 May 2026
Inbound support SLAs fail when response targets ignore caller behavior, queue design, staffing limits, and reporting gaps. A five-phase framework shows how to design realistic SLA targets, build queue architecture around them, measure performance correctly, and respond to live demand before service levels collapse. Practical examples explain how forecasting, IVR leakage, routing logic, interval reporting, and governance reviews affect abandonment rates, wait times, and customer experience.
15 Apr 2026
The 80/20 rule in call centers means answering 80% of inbound calls within 20 seconds, not the Pareto Principle. The article shows how service level is calculated, why 80/20 became the default SLA, what benefits it offers, and where it fails as a measure of real performance. It also explains when 80/20 is the wrong target and how to choose a better service level based on queue behavior, staffing cost, caller urgency, and business goals.
30 Jan 2026
Repeat Contact Rate (RCR) reveals systemic failures across support, product, and operations, not just agent missteps and is a leading indicator of operational risk and cost leakage. The article breaks down how to accurately measure, interpret, and reduce RCR using frameworks for durable resolution, system design, and leadership-level governance. It also shows how platforms like Voiso enable scalable, cross-channel resolution by unifying context, surfacing root causes, and preventing repeat behavior before it starts.
28 Jan 2026
Customer Effort Score (CES) is a more reliable predictor of loyalty and churn than CSAT or NPS because it tracks friction, not just sentiment. This article breaks down how to measure CES correctly, interpret it meaningfully, and act on it using tools like Voiso’s Flow Builder, AI analytics, and omnichannel integrations. Readers get a practical playbook for identifying high-effort moments and reducing them to improve retention while lowering support costs.
19 Jan 2026
Call disposition accuracy determines how precisely agents label the outcome of a call, directly influencing follow-up actions, CRM data integrity, and performance metrics. Inaccurate tagging creates broken workflows, missed opportunities, and misleading reports that affect everything from sales forecasting to customer experience. To improve accuracy, high-performing teams use strategies like simplifying disposition lists, leveraging speech analytics, and automating routine tags to ensure every call is categorized with intent and clarity.
8 Jan 2026
Call Answer Rate (CAR) is a crucial metric that shows how often calls are picked up, and in outbound campaigns, it can be as low as 2–10%, leading to lost revenue and wasted resources. Improving CAR requires addressing multiple factors such as caller ID reputation, call timing, contact list quality, and using tools like Voiso’s AMD and predictive dialers to ensure agents connect only with real people. Voiso’s platform provides AI-driven analytics, dynamic caller ID management, and omnichannel routing to help contact centers systematically raise answer rates and drive better business outcomes.
30 Nov 2025
Average Hold Time (AHLDT) measures how long callers are placed on hold during live interactions and directly impacts customer satisfaction, operational efficiency, and brand perception. This guide breaks down the causes of long hold times, how to track AHLDT accurately, and actionable strategies to reduce it without sacrificing service quality. It also covers common mistakes to avoid, related metrics to monitor, and how tools like routing, training, and system integration contribute to faster, more effective calls.
13 Nov 2025
Average Call Duration (ACD) measures only the talk time between agents and customers, making it a useful but often misunderstood diagnostic metric. The article shows how to interpret ACD in context, by segmenting it by call type, agent experience, or campaign and how to connect it with KPIs like CSAT and FCR for meaningful insights. It also offers practical strategies using Voiso’s tools to improve call outcomes without compromising quality or agent morale.
11 Nov 2025
Average Talk Time (ATT) is often misunderstood and misused in contact centers. This article shows how to interpret ATT correctly, differentiate it from AHT, and use it as a diagnostic tool, not a performance score. It offers practical strategies to optimize talk time through intelligent routing, real-time agent support, and AI-powered insights, while tying ATT to broader metrics like CSAT and FCR.

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