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Mercatus Outsourcing and Voiso: Empowering Scalable Customer Engagement Across EMEAAvatar photo by Vanda Williams | November 11, 2025 |  Voiso Success Stories

Mercatus Outsourcing and Voiso: Empowering Scalable Customer Engagement Across EMEA

At Voiso, we believe the best partnerships go far beyond technology integration. Our collaboration with Mercatus Outsourcing, a leader in business process outsourcing and customer experience solutions, exemplifies how shared vision and innovation can create lasting value for both partners and the clients they empower across the EMEA region.

With around 100 employees and clients across the EMEA region, Mercatus Outsourcing delivers outsourced customer & Technical support L1 & L2, IT, and digital services that help organizations modernize how they communicate and engage with their customers.

By integrating Voiso’s AI-powered contact center platform, Mercatus can now offer clients a complete, omnichannel communication and lead generation solution — combining voice, messaging, and CRM integration within a single interface.

“Voiso empowers us to deliver scalable, data-driven communication solutions that elevate every customer experience,” said Trayan Trayanov, Founder and CEO of Mercatus Outsourcing. “With this integration, we’re able to support our clients with tools that increase performance, accelerate conversions, and create measurable impact.”

Driving growth and customer satisfaction

The collaboration with Voiso has strengthened Mercatus’ ability to meet its strategic goals of revenue growth, customer satisfaction, and market expansion. As a Voiso Reseller Partner, Mercatus leverages the platform’s AI-powered dialer, omnichannel routing, and analytics to help clients enhance engagement, improve response times, and manage large-scale customer operations with ease.

The partnership has already shown clear business impact; for instance, enabling: 

  • Faster onboarding
  • Expanded market reach
  • New customer acquisitions across multiple verticals

Transforming the BPO experience

According to Martin Kalinov, Chief Executive Officer at Voiso, the partnership with Mercatus highlights a shared vision for the future of BPOs:

“Mercatus represents the new generation of outsourcing providers — agile, data-driven, and customer-obsessed. Together, we’re creating a model where every conversation counts.”

For Mercatus, Voiso’s technology provides a foundation for scalability and reliability, supporting high call volumes across distributed teams without compromising quality or transparency. The platform’s seamless CRM integration also allows Mercatus to deliver personalized, measurable, and efficient communication for every client.

Building the future of outsourced customer experience

Both companies see this partnership as just the beginning. As demand for intelligent, cloud-based communication continues to grow, Voiso and Mercatus plan to co-develop new service offerings for emerging EMEA markets — blending Voiso’s technology leadership with Mercatus’ operational expertise.

“Outsourcing providers like Mercatus are critical to how global brands scale customer experience,” said Gregor Potočar, Chief Revenue Officer at Voiso. “Our goal is to empower them with the same tools and intelligence used by the world’s most advanced contact centers — without the complexity.”

About Mercatus Outsourcing

Mercatus Outsourcing is a BPO & ITO company specializing in customer, technical support L1 & L2, IT services, and digital operations. Serving clients across EMEA, the company helps businesses improve efficiency, enhance customer experience, and achieve operational excellence. Mercatus provides its services in more than 25 languages via both Native & Near Native speakers. 

About Voiso

Voiso is an AI-powered contact center platform helping global organizations deliver seamless, human-first customer engagement. With predictive dialing, speech analytics, omnichannel routing, and CRM integration, Voiso simplifies complex operations while enabling teams to scale with confidence.

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