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Customer Story: BlueCalls by Quinn Malloy | July 24, 2024 |  Voiso Success Stories

Customer Story: BlueCalls

“This software not only lets a supervisor see the full picture. It leads your staff and helps with clues along the way.” - Mae Igot, BlueCalls supervisor.
virtual phone numbers

BlueCalls provides lead generation and contact center services for real estate, health insurance, and transportation companies in the APAC region.

A dedicated team of 20 agents works every day to handle cold-calling and customer service duties for their clients — and to do it efficiently.

Takeaways

  • BlueCalls faced international call failures, inefficient agent management, and time-consuming manual dialing that hindered outbound lead generation and customer service operations.
  • Voiso resolved connectivity issues by providing stable routing for international calls, local numbers in 130+ countries, and access to Tier 1 telecom providers, ensuring uninterrupted client communication.
  • Real-time dashboards allowed supervisors to monitor agent performance, manage team capacity, and track KPIs like talk time and effective answer scores, streamlining oversight and coaching.
  • AI Predictive Dialers and automation eliminated manual dialing, optimizing outbound call campaigns, increasing daily call volumes, and freeing agents to focus on high-value interactions.
  • Overall, Voiso improved operational efficiency, agent productivity, and outbound performance, enabling BlueCalls to deliver reliable and scalable contact center services across the APAC region.

Challenges

#1 Mobile calls did not go through

At some point, the previous vendor was no longer able to provide an international mobile connection for BlueCalls, and this resulted in them losing clients. Mae Igot, a supervisor, tells the story: “We started calling at 10 a.m., and around 3 p.m., connection losses began. Soon, we couldn’t call mobile numbers at all”.

#2 Managing employees with different skill sets

“The most difficult part for me was handling the employees, as everyone has different attitudes and characters.”

As Mae did not have an effective set of tools to collect and analyze the team’s performance data, she had to micromanage every agent in order to understand the team’s capability. This led to inefficient coaching and performance review processes.

#3 Slow and complicated calling

“Using any other dialing solution would require a lot of clicks for you to successfully make a call”

Without click-to-call, AI dialers and other time-saving features from advanced contact center software, the BlueCalls team was losing too much time on routine tasks. They needed a way to optimize outbound calling efficiency and boost the productivity of their team.

Enter Voiso

#1 Stable connection and local numbers

“In just one day, Voiso set up routing for international calls that would work without technical failures. If we had any questions, getting a swift reply from their support team was never a problem.”

Voiso’s team of dedicated engineers fixed BlueCalls’ problem with call terminations on Singapore mobile numbers on the very first day. With access to phone numbers in 130+ countries, a pool of Tier 1 telecom providers and global infrastructure that includes a data center in the APAC region, the task was made simple.

#2 Dashboards to monitor and drive performance

Organizing a productive workflow can be difficult without actionable data on agents’ performance. People are hard to manage, especially if we’re talking about a team of specialists with different backgrounds working in the challenging environment of an outsource contact center. Mae loved our solution for this problem:

“With Voiso’s Real-time Dashboard, monitoring agents’ performance and managing their capacity became much easier for me.”

Voiso’s Real-time Dashboards are comprised of a set of widgets that you can customize to track your own KPIs: average wait time, talk time, effective answer score or any other contact center metric imaginable — we’ve got you covered.

#3 AI Dialers and Smart Automation

Automation of the dialing process provides a great advantage for teams that need to optimize the time their agents spend on marketing and sales operations. For BlueCalls, using Voiso’s AI Predictive dialer was a game changer — and the campaign setup was really simple.

“With Voiso, we only need to make one click after uploading the calling list. Now we can conduct more calls and stop wasting agents’ time on actual dialing. Automating the process has really improved our performance.”

Voiso’s AI Predictive Dialer uses AI to analyze historical and real-time data for optimal outbound calling performance.

Read More:

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Sales reps spend 64% of their time on non-selling tasks like manually entering data and switching between tools during outreach. In other words, precious time that should be spent talking to leads instead of toggling tabs. That’s according to a 2023 report by McKinsey, which found that fragmented workflows are a top cause of lost sales momentum.
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Support teams lose up to 20% of their time switching between systems and manually dialing calls — according to a Zendesk Benchmark report. For high-volume teams, that time translates into thousands of unresolved tickets and slower first response times.
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Call Answer Rate (CAR) is a crucial metric that shows how often calls are picked up, and in outbound campaigns, it can be as low as 2–10%, leading to lost revenue and wasted resources. Improving CAR requires addressing multiple factors such as caller ID reputation, call timing, contact list quality, and using tools like Voiso’s AMD and predictive dialers to ensure agents connect only with real people. Voiso’s platform provides AI-driven analytics, dynamic caller ID management, and omnichannel routing to help contact centers systematically raise answer rates and drive better business outcomes.

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